The Nuances of Brand Personality: A Corpus-assisted Linguistic Analysis of Web-based Communications of Fashion Brands

The ability to establish a particular brand personality (i.e.a set of human personality traits that consumers associate with a brand) is a key component of fashion brand management and communication.A given fashion brand may use language that communicates different personality traits (e.g.glamourous, exciting, youthful, exotic) as a way to define i

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Nanostructured materials for breast cancer therapeutics enhancing drug delivery through nanofibers, nano-mesh, and nanoflowers

Breast cancer drug delivery systems rely heavily on conventional routes of administration through adjuvant formulations.These systems have been under development for decades to Blood Pressure deduce safer, bioavailable, specific, selective and efficacious modalities.Nanotechnology based drug delivery systems proposed to solve these issues, have led

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